Seven Secrets to
Site, Social Media
and Search Engine Optimization

1) Write Provocative Titles

Think about when you search, and what catches your eye! Every page title on your site has to be the most entertaining, engaging, and yes, even provocative if you want people to click on your listing, rather than someone else's.

2) Turn Your Description into a Call To Action (CTA)

No matter what you're doing on the Web, you want people to do something -- come to your site, purchase a product, attend an event, etc. So you need to write the most effective call to action that encourages searchers to click on your link.

3) Identify Three Keywords for Each Page

Most people make the mistake of trying to put every keyword they can think of into every one of their pages. Some of the keywords you are using are probably great... But most of them really don't belong there...and generally aren't even discussed on the page. You need to identify the top three keywords or phrases used on each page and start there. Remember keywords can be groups of words or phrases, and often, that's how people search—by typing in several words into search engines. Create a different set of keywords for every page, since the content of those pages is different, too.

4) Optimize Your Page Content

There are many aspects of on-page optimization you should consider. First and foremost, you want your page to be very readable, which can relate to your keyword density, and how often you are using them. You'll want to make sure that all Titles and Alt text are filled out and that images are web-optimized...that will provide you with a good start!

5) Engage with Social Media

If you want to get more visitors, or better yet, paying customers, you need to get on the social media bandwagon. That's where the action is—and if the Internet is a popularity contest—well, then, you've got to hang out with the In Crowd. Make sure you are active on at least one social or business network. Use it to broadcast messages about your company, its products or services...but be sure to respond to comments—positive or negative—and keep the lines of communication open.

6) Optimize for Search Engines

You'll want to optimize for your visitors first (all of the above), but you still want to keep the search engines in mind. Make sure you have a sitemap that identifies all of the pages on your site. A robots.txt file is a good idea, too. Make sure your pages pass W3C Validation for both HTML and CSS, and register your domain as far into the future as you can afford.

7) Fine Tune Your Site

Finally, you'll want to continually fine tune your site by improving Titles, Descriptions and Keywords for every page. As you add, change and delete content, make sure your keyword densities are still in line and that you offer as many ways as possible for potential customers to contact you.